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An atypical situation was faced in 2020, a health crisis that transformed the economy, ways of interacting, and social, educational and family dynamics. A situation that demonstrated that Fundación Telefónica Movistar’s purpose is more relevant than ever,

with its objective being to help the most vulnerable populations through quality digital education. It is evident that education is one of the main keys to progress and the best antidote to exclusion, because it is the ideal lever to ensure that nobody gets left behind in the digital world.

An atypical situation was faced in 2020, a health crisis that transformed the economy, ways of interacting, and social, educational and family dynamics. A situation that demonstrated that Fundación Telefónica Movistar’s purpose is more relevant than ever, with its objective being to help the most vulnerable populations through quality digital education. It is evident that education is one of the main keys to progress and the best antidote to exclusion, because it is the ideal lever to ensure that nobody gets left behind in the digital world.

The COVID-19 crisis has confirmed that education is the biggest lever for people’s autonomy; it is necessary to adapt their training to the new profiles required by the labor market; and now more than ever, solidarity is one of the indicators of a healthy society. Therefore, the foundation focused on digital training projects for vulnerable teachers, children and parents; initiatives to improve employability designed for young people and adults; volunteering activities; debates; and cultural and artistic exhibitions. All these activities share the same purpose to promote equality in access to tools of the digital world.

Under this premise, the foundation’s aim was to work so that the highest number of people possible can participate in this digital transformation through four strategic lines: Digital Education; Digital Employability and Enterprise; Digital Art and Culture; and Corporate Volunteering. To achieve this, through the “We support you digitally”, campaign, it adapted the content of all of the projects of each line to be developed remotely, through technology platforms with ongoing support. Additionally, online invitations were made through digital communications and social networks to encourage the public interested in the educational offer to sign up.

Through the implementation of these projects, we helped to reduce the digital gap in the country, providing the beneficiaries with skills and abilities, and enabling them to successfully face the challenges of the Fourth Industrial Revolution. Therefore,, in 2020, the foundation benefited 1,982,025 Colombians in 626 municipalities52% municipalities of the country), 145 of which are categorized as stabilization or post-conflict areas, achieving 13% presence in the national territory.

The foundation works to reduce the educational gap and provide quality education to vulnerable children and young people. With this goal, it achieved 1,273,946 beneficiaries, comprised of teachers, children, parents and caregivers. Additionally, it achieved 255% compliance with the indicators of the ProFuturo - Comprehensive Framework project. This is a training program on digital skills developed in partnership with Fundación Bancaria La Caixa, benefiting 52,382 teachers from 2,800 schools in the country and 1,221,564 children. For this, 100% online service strategies were created, increasing the educational offer and coverage with ongoing support actions for the people trained.
Additionally, as part of the project’s implementation and supporting the “Con más equipo, hacemos equipo [With more equipment, we make a team]” .

Corporate Volunteering

The volunteering program channels the solidarity drive of Movistar’s employees and their families and friends, who invest their enthusiasm, time and knowledge in helping vulnerable groups of people or those suffering from hardship. During 2020, the program’s approach was transformed into digital volunteering, achieving that t 3,056 volunteers donated 20,456 hours. Through 471 digital activities and the#YoDono [I Donate] and #SumaFuerzas [Join Forces] donation campaigns, , the program benefited 288,550 people..

ware of the importance of helping in the common struggle against COVID-19 and its consequences in the most vulnerable communities, initiatives were carried out such as #YoDono, a campaign in which Movistar’s employees donated part of their salary to benefit 79, 478 people from 25 municipalities of the country with groceries to help alleviate their basic needs.

Additionally, as a result of the extension of the mandatory lockdowns, which involved prolonged closure of commerce, and the increase in cases of COVID-19, the foundation saw the need to start the #SumaFuerzas, campaign. This donated13,520 grocery packages with basic food products for vulnerable people and 5,484 biosafety kit to health entities, which included more than 12 items, such as full anti-fluid overalls, safety glasses, a box of latex gloves, face masks, face shields, and alcohol.

Solidarity was definitely the protagonist of 2020. Additionally, the foundation supported the victims of the rainy season, which impacted different parts of the country during November. Through the #YoDono 2.0 campaign, more than 380 Movistar employees, donated, raising funds of more tha COP 48 million These funds were used to give out 1,500 food packageson Barú Island, at the Zenú indigenous council in Mamonal, and in El Carmen de Bolívar, Bahía Portete, Paraguachón, Maicao and El Carmen de Atrato. Additionally 500 grocery packages and 168 survival kits were donated in San Andrés, Providencia, Bahía Solano and Bolívar. These donations were taken to the different parts of Colombia through management with different regional entities and the partnership with the Armed Forces of Colombia.

Furthermore, the Christmas campaign transformed the holidays for 1,892 childre who have HIV, have burn injuries, are migrants or are living in vulnerable conditions, through to the 662 gifts donated by 331 volunteers,as well as 1,230 gifts donated through Sodexo vouchers. With the support of different partners, such as the Colombian Navy, Fundación Tejer Vida, Fundación Piel para Renacer, Hoasis, Fundación Etika Verde, Fundación Niuwi, Fundación Integral, Fundación Acesco and other social organizations, we reached 19 cities including Cúcuta, Bucaramanga, Bogotá, Ibagué, Buenaventura, San Andrés Island, Tumaco and Riohacha.