03
Movistar Colombia
GRI (102-1, 102-2, 102-5, 102-6, 102-7 and 102-10)
Telefónica
has been present in Colombia since 2006 and it operates under the Movistar trade name. It is a member of Grupo Telefónica, one of the world’s main telecommunications services provider, with presence in Europe and Latin America through fixed and mobile connectivity services, and a broad range of digital services for consumers (B2C) and companies (B2B).
Under the company name Colombia Telecomunicaciones S. A. ESP BIC, the Company was incorporated as a trade stock company by means of Public Instrument No. 1331 dated June 16, 2003, with duration until December 31, 2092, and main domicile in Bogotá D.C., located at Transversal 60 No.114 A – 55. It is subject to the legal regime defined in Law 1341/2009 and related provisions.
In 2019, Telefónica made the strategic decision to engage in a new action plan, one element of which was to spin off the Hispanic-American (Hispam) operations, to promote the consolidation of operations in Hispam markets, and in 2021 it started up the New Model of Operations (NMO). As a result, the current majority shareholder of Movistar Colombia is Telefónica Hispanoamérica S.A.
Movistar Colombia in Figures
GRI (102-7)
Movistar Colombia is a driver for the country’s digital economy, focused on the connectivity business through mobile, fixed and digital services. The Company creates value by offering means to facilitate communications between people through safe, sustainable and leading-edge technologies.
Employees
5,726
Subscribers
21,946,680
Municipalities where Movistar is present
1,095
EBITDA
COP 1,742 million
Revenues
COP 5,911 million
- The Experience Centers (CE) are direct assistance centers where the customer can acquire new products and services (fixed and mobile) and process all types of post-sale requests.
- Partners are suppliers who directly interact with the customers, carry our high-risk activities (work at heights, handling of energy, work in confined spaces) and who have exclusive personnel for Movistar’s operations.
Mobile 18,777,097 Subscribers 2021
Basic line 1,409,698 Subscribers 2021
Other services 22,670 Subscribers 2021
Broadband 1,183,168 Subscribers 2021
Television 554,047 Subscribers 2021
Total 21,946,680
The scope of this report is exclusively on the performance of Movistar Colombia; however, it should be mentioned that Grupo Telefónica operates in
12 countries under the brands Telefónica, Movistar, Vivo and O2
Products and Services
GRI (102-1 and 102-2)
Movistar promotes the development of digital and connectivity services that enable its customers to be more efficient and sustainable. Thanks to the Internet of Things, Big Data, Artificial Intelligence and Blockchain, it is possible to improve the efficiency and sustainability of any environment by optimizing the consumption of resources such as energy and water; facilitating remote work; improving traffic planning and air quality in cities, and promoting the circular economy, all of which contribute to the de-carbonization of the value chain and the reduction of climate change impacts.
The services developed by Movistar promote economic and social progress based on digitalization and the creation of opportunities for all stakeholders through inclusive access to telecommunications services.
Mobile Services
Prepaid:
Movistar connects people by providing better and more services to meet their needs, greater data capacity, unlimited daily plans, and differentiated experiences.
Postpaid:
Differentiated value proposition with additional benefits through products and services.
Fixed Services
Land line telephone service (basic line)
Broadband *FTTH *Copper
Television
Digitales
Cloud
- Virtual Data Center
- Housing
- Hosting / Premium hosting
- Managed Wi-Fi
- Office 365
- Movistar Cloud
- Cloud ERP
- Business productivity
- Secure Cloud Mail
- Team Talk Pro (unlimited one-to-one and/or group communication)
- Your Web
- Professional cloud services
- UCaaS – HCS (integration of communications services that enables access to information at any time, in any place and from any device)
- Contact Center as Service
- Webex Suite
Big data
- Business Insights (solutions from mobility data)
- Smart Steps (products based on mobile cell information)
- LUCA Transit
- LUCA Store
- LUCA Audience
- LUCA Tourism
- Smart Digits (Big Data solutions to help reduce fraud and enhance the digital customer experience)
- LUCA ATP (combats fraud in financial transactions)
- LUCA Consumption (advanced analytics of corporate mobile lines)
- RPA (robotic process automation)
- 1DOC3 (smart, virtual, medical assistance service)
- LUCA Consultancy and Analytics
INTERNET OF THINGS (IOT)
- Vertical connectivity (machine to machine M2M data communications service)
- Managed connectivity
- Vehicle management
- Management of staff in the field
- Online company
- Smart Agro
- Industry IoT Networks
- Smart Energy
- New connections
- USSD (unstructured supplementary service data, “quick codes”)
CYBERSECURITY
- Multi-device protection
- Web protection
- Kaspersky antivirus software
- Secure traffic
- Safe browsing
- Business mobile security
- Email Protection
- Anti-DDoS shield
- Vulnerability management
- Metashield
- Threat detection and anti-fraud
- Latch (additional password)
- Security operations center
- Sealsign (signing e-documents)
- Microsoft Security
- Professional security services
- SandaS Management, Risk and Regulatory Compliance
- EDR (complements the antivirus software)
Advertising
- Business messaging (MEPE, for the Spanish original)
- Sponsored data
- Movistar Rewards
- Smart Campaigns
- Omnichannel
- SendIt: Outbound communications solution
- OneInbox: Inbound communications solution
- Wi-Fi marketing
Articulation with the Environment
GRI (102-12, 102-13)
Movistar is aware of its role of agent for change and driver of various initiatives, and for this reason it promotes work in coordination with a wide variety of local and international organizations.
Participation in Initiatives
- ANDESCO – Sustainability Agreement
- Anti-Corruption Commitment (ACC) of Transparencia por Colombia for Businesses
- Responsible Business Conduct (CER, for the Spanish original) – Chamber of Commerce of Bogotá
- From Companies to Companies (DEPE, for the Spanish original) – Alliance for Integrity and Global Compact
- Workplaces Free From Harassment (ELSA, for the Spanish original) – GenderLab and Inter-American Development Bank
- Safe Spaces – Office of the Mayor of Bogotá D.C.
- Colombian Guidelines (Human Rights)
- G12 – Grupo Éxito, Bavaria, ISA, Postobón, Enel, Ecopetrol, Terpel, Grupo Sura, Grupo Nutresa, Grupo Argos and Grupo Bancolombia
- Gender Parity Initiative – National government, Inter-American Development Bank (IDB), World Economic Forum (WEF) and 13 companies
- Global Compact Network Colombia (Anti-corruption Roundtable, Diversity and Inclusion Roundtable)
- WEPs – Women’s Empowerment Principles, SDG Ambition.
- Pride Connection Colombia (LGBT+ community)
- Te Protejo – Red PaPaz, MinICT, ICBF, ETB
Movistar member of G12
We are aware of our role as economic agents and social actors in Colombia, and we are convinced that the greatest positive impact we can generate for society, the environment and the economy is by doing our business in an ethical, aware, responsible and sustainable manner, and by being publicly and transparently accountable.
Jointly with Grupo Éxito, Bavaria, Movistar, ISA, Postobón, Enel, Ecopetrol, Terpel, Grupo Sura, Grupo Nutresa, Grupo Argos and Grupo Bancolombia we create value for over 45 million customers and users, 203,000 employees, 126,000 suppliers, 374,000 investors, close to 20% of Colombia’s GDP, and indirectly for all Colombian society. Today we understand that we are more interconnected than ever, how vulnerable we are, and the importance of working together. For this reason we joined forces over a year ago to work jointly on our commitment to the Sustainable Development of Colombia, with the aim of making progress towards a more prosperous economy oriented towards fulfilling the 2020 Agenda and the commitments of the Paris Agreement.
G12
Membership of Associations
GRI (102-13)
- Colombian Mobile Industry Association (ASOMÓVIL, for the Spanish original)
- Inter-American Association of Telecommunications Companies
(ASIET, for the Spanish original) - National Business Association of Colombia (ANDI, for the Spanish original)
- National Association of Public Utilities and Communications Companies (ANDESCO, for the Spanish original)
- Association for the Progress of Management (APD, for the Spanish original)
- Colombian Chamber of E-Commerce
- Colombian Hispanic Chamber of Commerce
- Information and Communication Technology Research and Development Center (CINTEL, for the Spanish original)
Recognition
Rankings
MERCO Companies
Position 61 (One of the 100 Colombian companies with best reputation)
MERCO Talent
Position 53
MERCO Responsibility and Corporate Governance
Position54
Top ranking in open innovation in Colombia (100 Open Startups – Connect Bogotá Bogotá)
Leading Telco and 4th company with greatest open innovation in Colombia.
Employers for Youth EFY Measurement of companies with best perception among young professionals
Position 15° in the overall ranking Posición 9° in the EFY Tech Andino ranking
Ranking of Diverse Companies- LGBT+ Chamber of Commerce
Position 2° in Colombia
Certified Management
Movistar Colombia operates under standards of excellence and is certified under different standards. An Integrated Management System is in place, structured under ISO standards, which is consists of:
Quality Management System (QMS)
– ISO 9001, certified since 2007
Environmental Management System (EMS)
– ISO 14001, certified since 2007
Occupational Safety and Health Management System (OSH-MS) – ISO 45001, certified since 2015
Information Security Management System (ISMS) – ISO 27001, certified since 2016
Certification of the Anti-bribery Management System (ABMS) – ISO 37001 and Business Continuity Management System (BCMS) – ISO 22301 is currently in progress.
Additionally, in 2021 the Company obtained:
Certificate of Good Innovation Practices – Chamber of Commerce of Bogotá
Equipares Gold Seal Recertification - Ministry of Labor and program of United Nations UNDP
ICONTEC Sustainability Seal
Movistar is the first and only telco, and one of the first 23 companies in Colombia, to receive the Sustainability Seal granted by ICONTEC. It obtained a score of 99%, which is unprecedented in the 7 years of the seal, which made it deserving of the Essence category.
Sponsorships
Movistar is committed to promoting and strengthening the sports culture in the country, which it implements through sponsorships.
Movistar Arena: Infrastructure, services and technology at the service of entertainment in Colombia.
Cycling: Support for the male and female Movistar Team World Tour, Reto Movistar Antioquia en Bici, Gran Fondo de la Ruta Colombia Alto de Letras, “Rodamos Juntos” Campaign (which promotes a cycling culture that is safe for pedestrians, drivers and bikers).
Colombian Football Federation: Movistar is an official partner of the Colombian national football team.
Professional Video-game League (LVP, for the Spanish original): Movistar is a sponsor of the Colombian Professional Video-game League.