Telefónica Movistar
Colombia Foundation
In the year 2022, Telefónica Movistar Foundation celebrated its 15th anniversary as a partner of the country in closing the digital breach, through the development of diverse educational, social and cultural projects, benefiting more than six million children, adolescents, teachers, parents, the elderly and people with disabilities.
Luego de ser un actor relevante en la erradicación del After being a relevant actor in the eradication of child labor, with the Proniño program, achieving that, in its nine years of implementation, 195,714 children were removed from child labor, now the Foundation has four lines of action: Digital Education, Digital Employability and Enterprise; Knowledge and Digital Culture; Corporate Volunteering.
In 2022, the Telefónica Movistar Foundation benefited a total of 2,019,602 participants, achieving 115% of its goals. The beneficiaries belong to educational institutions in the country, partners, organizations and other foundations that articulate the Foundation’s projects as a complementary offer to their lines of intervention. Of 1,123 municipalities in the country, Fundación Telefónica Movistar deployed its strategies and actions in 938 municipalities, which corresponds to 84% of the total number of municipalities in Colombia, distributed in the 32 departments of the country.
The Development Program with Territorial Approach (PDET in spanish) aim to stabilize and transform the territories most affected by violence, poverty, illegal industries and institutional weakness, thus achieving the development of 170 territories, of which 118 were covered by the implementation of some of the Foundation’s projects, reaching 70% of the country’s PDET territories.
7.1. Digital Education
The Digital Education area benefited 1,759,033 participants from public and private educational institutions in the country with the following programs and projects:
6 The management of Fundación Telefónica Movistar Colombia is not included in the Company’s financial statements.
ProFuturo Comprehensive Model
Digital education program, which seeks to enhance the
competencies of the 21st century in the classroom,
articulating three factors: teacher training,
classroom experience and technological infrastructure,
to contribute to the transformation of the educational
system through the pedagogical appropriation of
technology to generate meaningful learning experiences
for students.
ProFuturo Open Model
Massive and free educational program that articulates teacher training and classroom experience through an offer of 48 tutored virtual courses and selftraining, in addition to various open resources such as applications, content platform, webinars and publications aimed at teachers to improve their levels of appropriation in the use of technology and the development of innovative actions and projects in the classroom.
ICT Family School
In order to support families in the transition to virtual education and the use of technology in their daily lives, mothers, fathers, and caretakers were trained in basic digital skills, bringing them closer to the educational process of their children. With two free and certified training routes with topics ranging from the basic operation of technological devices, creation of e-mail, access to social networks, opportunities and risks of the Internet, use of technology for their own well-being and community, to the advantage of ICTs in different contexts are addressed.
Highlights Digital Education
- Through an agreement with SENA, ProFuturo joined UNESCO’s Global Skills Academy initiative to train 298 instructors through programs aimed to improve pedagogical practices that enhance the learning of SENA apprentices and, consequently, their opportunities to enter the labor market.
- Broadcasting of the Clic Ahí (Click There) series, the TV version of the Escuela TIC Familia program, on channels TRO, TeleMedellín and RTVC, with an audience of approximately 147 thousand viewers throughout the country, through this massive format had a closer look at the world of technology.
7.2. Digital Employability and Enterprise
In the area of Digital Employability and Enterprise, a total of 162,184 participants were linked to and benefited from the projects, through tutored training and self-training processes in entrepreneurship and employability, with additional learning opportunities for young people and adults, through 100% virtual processes.
Think Big
Seeks to develop competencies and skills in innovation, creativity, critical and disruptive thinking in young people, teachers and adults from different institutions. It makes use of experiential thinking and the Design Thinking model so that young people and adults approach new learning models around entrepreneurship and initiative management. They have a 100% virtual and tutored intervention model with which were implemented the strategies of direct intervention, development of the virtual course, methodological transfer and meetings.
Conecta Empleo (Job Connection)
It is aimed at strengthening employment opportunities, through a training offer of more than 30 courses in MOCS format and two specialized offers in Nanograde Transport and Construction Sector, aimed at the development of digital and transversal skills required by the labor market. The project ranges from a training offer to valuable content and Big Data tools that allow us to bring people closer to the needs of the labor market in real time, through the construction of strategies closer to the achievement of a job placement.
Highlights Digital Employability and Enterprise
- Launch of the Escuela Impulso Mujer (Women’s Impulse School) strategy, within the framework of the partnership with the Fundación Universitaria del Área Andina, which has enabled women from different sectors of the economy to receive training in soft skills, technical competencies and technology, in order to improve their performance within companies or in their own enterprises, with the support of the Academy.
- It articulated the offer of the Conecta Empleo project with Telefónica Movistar Colombia, with the aim of bringing training closer to personnel, customers and their families.
7.3. Knowledge and Digital Culture
The Knowledge and Culture program benefited 50,347 people on subjects of interest and relevance for the country, with open spaces for discussion, analysis and learning from the experience and expertise of the participating entities, becoming multistakeholder forums in which Fundación Telefónica Movistar took the lead in speaking out on issues such as digital identity, the digitization of the cultural and artistic sector and contribution of transformation to society.
Forums
Open spaces to promote reflection and dialogue on trends, opportunities and challenges of the digital environment, to encourage the relevant and appropriate use of new technologies, creating an exchange of opinions and feedback on how they impact society.
Exhibitions
Integral knowledge proposal that combines technology, science, humanities and art, through the dissemination of virtual exhibitions developed by Fundación Telefónica Spain or other countries in the region.
Newsletters
TELOS Magazine, a publication for debate and discussion on scientific, technological, cultural, economic and sustainability issues that impact the functioning of society. From the actions of the Knowledge and Digital Culture area, we promote the disclosure and approach of knowledge to diverse audiences through workshops and content communication through the Foundation’s communication networks.
EnlightED
Since 2018, Fundación Telefónica together with IE University and South Summit bring together leading international experts in education, technology and innovation to reflect on the challenges posed in the field of learning and extract practical conclusions around the great debate on education in the digital age. The 5th edition was held and the “la Caixa” Foundation joined as one of the main promoters of the event.
Highlights Knowledge and Digital Culture
- The launching of the Digital Society Report-Colombia Chapter, and the I Digital Society Roundtable, scenarios in which it was possible to discuss and reflect on the country’s Digital identity, strengthening collaboration between the different sectors and actors invited to jointly face the challenges of the digital era, on issues of security, privacy and inclusion, the guarantee of human rights, ethical principles in the use of new technologies and the impact of technology on everyday life.
- As part of the partnership with the Juan Felipe Gómez Escobar Foundation, the company developed and participated in the Women Working for the World Forum: “The Power of Using Our Voices”. The event, which covered topics related to gender equity, sustainability and social transformation. Also, we jointly held two ‘Woman Talks’ which helped to strengthen and promote the role of girls and women in the fields of science, technology and digital transformation, and entrepreneurship.
- In partnership with the Sustainable Rivers Foundation, the following webinars were created “Changes in our relationship with the environment and digital transformation” and “Renewable energies”, which covered the challenges of technological development and its impact on the environment, and the reality of the effects of the COVID-19 pandemic on the country’s development. The webinars were viewed 784 times.
7.4. Corporate Volunteering
In 2022, thanks to the solidarity of 2,830 volunteers, who donated 22,952 hours of their time, 172 activities were carried out to bring support, smiles and well-being to more than 45,208 beneficiaries through projects that promote the closing of digital breaches and humanitarian aid.
Inclusion and Diversity
Strategy that promotes inclusion and integration through leisure, sports, culture, support and inter-generational connection with the activities:
- Renacer Digital (digital rebirth):online and onsite training activities in digital education, focused on senior citizens, assisting them in developing their abilities and skills for the safe and responsible use of ICTs, which are necessary to guarantee their participation in modern, everyday technology and to close the current generation breach in the management of digital competencies.
- An Inclusive Robotics School: a space for developing the use of coding and robotics as a tool for inclusion and promotion of opportunities for different audiences, focusing on people with disabilities, connecting them to the digital era, so that children and young people can develop their STEM skills, and share experiences in rural contexts in ways to solve problems and learn.
- Digital education: with the purpose of reducing the digital breach through activities that strengthened people’s skills to complete their tasks with the support of digital tools such as mobile phones, computers or tablets.
Methodological transfer
A pathway to share learning in order to strengthen social entities and companies in training on the SDGs. In this regard, the following initiatives were carried out:
- Solidarity Challenges: support for the actions of the following social entities: Rayitos de Sol Library (Cartagena), Normal School of Quibdó (Chocó), María Nazareth Foundation (Pasto), Pequeños Valientes Foundation (Bogotá), which serve populations in vulnerable contexts by contributing to their pedagogical proposals on digital education.
- Juegos del Bien Colombia: digital initiative to promote solidarity and fun hand in hand, through the development of missions that supported different social causes.
Traditional activities
que contribuyeron con el proceso de aprendizaje digital That support the digital learning process in educational and social institutions:
- Delivery of school kits school supplies for communities or entities that work with children from vulnerable communities.
- International Telefónica Volunteering Day (DIVT in spanish): Globally defined as a celebration of solidarity where Telefónica Group employees, their families, friends, suppliers and partners, join together to develop activities around digital education through culture, video games, sports and the creation of short stories.
Humanitarian Aid
Actions aimed at mitigating the needs generated by the natural disasters caused by the winter.
Highlights Corporate Volunteering
- Launch of the Inclusive Robotics School, which in its initial phase has achieved:
- To have a guide for the training of trainers in Colombian Sign Language (CSL).
- The participation of 65 teachers, 25 educators from social entities, 1,500 children in 5 municipalities.
- Framing inclusion, incorporating elements and population and partners with emphasis on:
- Gender equity: with the participation of the Mayor’s Office of Itagüí, an entity that linked I.E. San José, with one of its teachers and a primary school student, STEM skills can be developed from the earliest school grades.
- Inclusion and Diversity: being the main focus of interest for the School, with the participation of two entities: the Mayor’s Office of Madrid, Cundinamarca, with educators and young people with hearing and cognitive disabilities from the inclusion program Centro de Vida Sensorial; and the Colombian Space Agency with the participation of a young person with hearing disabilities.
- Rurality: with the participation of the Mayor’s Office of Zarzal through a teacher and a student from the Luis Gabriel Umaña School. The Governor’s Office of Cesar was also involved with the Francisco Renaldy Morato School, located in a rural area of the municipality of Pelaya.
- Within the framework of the Humanitarian Aid activities were delivered 1,367 food supplies to 5,468 affected families in the municipalities of Buenaventura, Neiva and Pereira.
- The Digital Literacy initiative included the incorporation of content from the My Movistar App, aimed at customers served at the Telefónica Movistar Experience Centers. In total, 633 Movistar customers and 1,200 people received support as part of this strategy.
7.5. Community of Excellence
